Direct Source Showcases Transformative In-Store Technologies at Annual NRF “Big Show” 2018

MINNEAPOLIS, January 12, 2018 – As physical stores continue to compete with both offline and online sales, brick-and-mortar brands look to technology to create remarkable in-store customer experiences, rivalling the personalization and engagement of digital storefronts. Direct Source will provide a look at many of the latest in-store systems and customer-facing technologies at NRF: Retail’s Big Show in New York City, January 14-16, 2018.

NRF attendees can visit the Direct Source booth #3644 for an impartial view from the leading retail technology and integration consultant.

For 25 years, Direct Source has worked closely with tier one retailers to provide comprehensive product knowledge and technology assessments and recommendations. Technology experts from Direct Source analyze each retailer’s goals and objectives, future technology needs and pain points to create the optimal in-store experience. The most in-demand solutions today are tools that bridge the gap between the physical store and the digital shopping experience, where a high level of personalization and engagement are part of the experience.

“This year, retailers are focused on creating stronger connections with customers in the store. Payments are becoming more important as part of this experience, but technologies that enables shopper engagement, mobility and personalization also help retailers build these connective bridges,” said Brad Fick, president of Direct Source. “We help retailers make the critical connections they need to create transformative change within the physical store.”

Retailers can visit the Direct Source booth this year to learn about:

Smart POS and Payments: Ingenico provides a line of smart POS devices that can be fixed, portable or hybrid, covering all transactions points: unattended, multilane, in-store and mobile. With a compact design and connectivity over GPRS, Wi-Fi, 3G, or Bluetooth networks, Ingenico portable terminals allow associates to meet shopper needs anywhere in the store, even for cashless payments. The latest Ingenico retail PIN pads offer large color touchscreens, intuitive interfaces and support for a wide spectrum of payment methods, getting shoppers through the line quickly while offering opportunities for engagement.

New this year, ROAMpay™ from Ingenico is an advanced mobile POS app. With native support for popular smartphones and tablets, the app provides retailers with easy access to information, while giving shoppers a seamless, speedy and secure checkout experience.

HP marks a new era in retail with the sleek, modern and adaptable design of its HP ElitePOS system. This adaptable payment system helps retailers build checkout, interactive signage and self-service solutions that meets their unique business demands. ElitePOS components include stands, a magnetic stripe reader, barcode scanners, customer-facing displays and an in-column or standalone printer.

Mobile Store Associate Devices and Accessories: The Honeywell retail hardware line equips store associates with all the tools and data access needed to engage more closely with customers. Enterprise-ready tablets provide real-time connectivity to store data such as inventory or sales data, delivering a truly mobile office. Reliable access to information helps associates quickly and easily address shopper needs and manage store reports. Honeywell Captuvo sleds transform popular Apple products into retail-ready devices with instant access to product information. And, Honeywell mobile printers offer rugged and reliable performance anywhere in the store for receipts and labels.

The Epson H6000 line of multi-function POS printers offers fast receipt printing, high-resolution graphics, drop-in validation for deposit slips, checks, cashier checks and batch tickets, and high reliability in one compact device. Efficient use of power and paper helps lower overhead, and improve total cost of ownership. With the fastest printing in its class – up to 300mm/second – retailers can print customer receipts quickly, to ensure fast transactions.

InVue’s freestanding tablet display is ready to use right out of the box. It combines flexibility, convenience and security in one solution, and can be easily rotated to portrait or landscape mode, or flipped to face the customer. The versatile design allows the integrated tablet to be easily removed for mobile use. And, it works with all tablets regardless of manufacturer or operating system.

Retail Integration and Deployment Services: Direct Source offers end-to-end support with integration and deployment services that ensure projects are completed accurately. Retailers can tap Direct Source for expert consulting and deployment, equipment leasing, maintenance and management services. With available onsite technicians, Direct Source offers fast equipment replacement so in-store teams can focus on the customer experience instead of equipment maintenance.

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About Direct Source

Headquartered in Minneapolis, Minnesota, Direct Source ( is a nationwide consultant and technology solutions provider for tier-one retail, travel and lodging industries, with a network of more than 2,500 installation specialists. Direct Source’s hardware procurement, software development and deployment services are designed to help maintain a competitive edge and improve site productivity and customer service. Always vendor-neutral, the company draws upon its innovative and industry-encompassing experience to recommend technologies that help clients operate faster, smarter and more profitably.

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