News

Hot Retail Technologies at NRF 2015 to Include Beacons, Custom Enclosures and mPOS

Direct Source Booth 2943 is your one-stop shop for vendor-neutral reviews and recommendations
 
MINNEAPOLIS, Jan. 6, 2015 – Retailers attending the annual NRF Big Show, Jan. 11-14, 2015 in New York City will have hundreds of technology brands to evaluate. One way to cut down the chaos is to drop by the Direct Source Booth 2943 to get an unbiased take on the upcoming year’s best hardware, devices and tools.
 
Direct Source, a tier-one retail technology consultant and solutions provider, evaluates major brands across POS hardware, mobile devices, enclosures, beacons, scanners, price checkers, kiosk and display technology, peripherals (such as printers) and related technologies so retailers can decrease the time and energy it takes to evaluate hundreds of options and create solutions from scratch.
 
Based on more than 20 years of consulting for tier-one retailers, Direct Source applies its expertise to full project management, sourcing, integration, installation and maintenance.
 
The company focuses on helping retailers create the optimal in-store experience, which today often means bringing the digital store experience into the brick-and-mortar destination.   
 
“Technologies, such as beacons, can be used to proactively deliver marketing messages or coupons to shoppers’ mobile devices and allow retailers to interact with shoppers at the ‘moment of opportunity,’” said Brad Fick, president, Direct Source. “They encourage new purchases and can be tied to customer loyalty data to deliver a highly personal experience.”
 
Custom tablet enclosures provide a way for retailers to extend the shopping experience into the digital realm and remain consistent with their own brand. Unique new tablet applications, such as smart dressing rooms, interactive displays and even video, are growing in popularity as retailers inject more interaction and personality into the store environment.
 
A few of the brands that will be showcasing products in the Direct Source booth this year include:
 
GPShopperOffering an integrated mobile platform that includes solutions based on the latest in Bluetooth Low Energy (BLE) beacon technology. Beacons, which are gaining popularity, can be used to proactively deliver content to shoppers, including entry/exit messaging or in-aisle promotional targeting. Shoppers can receive instant information on promotions or immediate customer support for an enriched in-store experience. Beacons can support customized message delivery to shoppers through store-branded mobile applications.
 
Padloc Inc.Offering new, customizable, handheld devices (mobile and fixed/secured) and interactive product displays. Padloc’s in-store tablet systems use a patent-pending imaging technology to deliver smaller packaging and highly ergonomic designs. Padloc will also show its tablet-based price scanners, information kiosks and in-aisle devices already installed at top retailers nationwide and available for iOS-, Windows- and Android-based devices.
 
BouncepadPerfect for demanding environments like retail, Bouncepad’s beautiful, customizable and secure tablet enclosures are highly versatile and easily adapt to a variety of mobile device formats and mounting surfaces. Bouncepad’s tablet kiosks are designed to provide a seamless connection in the complex omnichannel retail chain, allowing retailers to embed digital content and technology into the physical retail environment.
 
mPOS Systems, Sleds, Peripherals – Retailers are looking for new, cost-effective ways to help employees check inventory levels, create orders for customers to combat “out-of-stocks,” scan barcodes, print receipts and securely process mobile payments using commercial formats like the Apple iPad, iPod touch, iPhone, Windows-based or Android-based devices.
 
Adding sleds to devices can create ruggedized, handheld solutions that benefit both store associates and shoppers. And, wireless peripherals give retailers the freedom to move customer service to high traffic areas of the store. The Direct Source booth will feature brands, such as Honeywell, Verifone, Ingenico, Infinite Peripherals, Epson and Zebra, showcasing innovative new ideas with retail hardware and peripherals.
 
As a vendor-neutral integrator, Direct Source is independently educated across the range of in-store hardware solutions. Direct Source examines usage, application demand, security and ruggedness factors that retailers require to create solutions designed to work flawlessly.