Direct Source and Vokal Help Retailers Engage with Customers via In-Store Mobile Experiences

New partnership creates meaningful in-store experiences through mobile engagement
MINNEAPOLIS, December 1, 2015 – Direct Source, a tier-one retail technology consultant and solutions provider, has announced a partnership with Vokal; a digital experience agency. Together, the companies are helping retailers improve customer engagement with shoppers within physical store environments through innovative digital and mobile engagement strategies.
“The key to truly valuable customer engagement is the ability to connect customer data points across multiple segments of the retail IT and marketing environments. This enables retailers to better engage with customers via digital or mobile ecosystems designed to create meaningful in-store moments,” said Brad Fick, president, Direct Source. “Our retailers already rely on us to deploy the technologies that support their mobile device and digital infrastructure. This partnership allows retailers to extend their engagement strategies to the shopper level.”
Leveraging Vokal’s digital strategy, engineering and UX/UI design expertise, retailers can create customized mobile engagement tools that enhance the consumer in-store experience. The partnership also allows them to access meaningful data and create human-centered engagement tools that boost customer loyalty, satisfaction and purchases when shopping in stores.  
“Today’s shoppers are looking for a different in-store experience – one that better mimics the personalization and options of the digital shopping experience. They want robust digital and mobile experiences that create value, while retail brands are eager to generate more in-store revenue by engaging more deeply with shoppers,” said Reid Lappin, founder & CEO of Vokal. “A comprehensive and cohesive in-store mobile engagement strategy is essential to make these consumer connections. We’re thrilled to be teaming up with Direct Source to help retailers maximize engagement.”
About Vokal
Vokal is an industry-leading digital experience agency specializing in mobile application development, responsive website development, user experience design, and branding in an interconnected world. We are redefining the expectations of what value mobile can create through our success in enterprise mobility management, digital development, and mobile experience design innovation. Learn more about Vokal and its mobile-focused capabilities by visiting, follow us on Facebook at or via Twitter at
About Direct Source
Headquartered in Minneapolis, Minn., Direct Source ( is a nationwide consultant and technology solutions provider for tier-one retail, travel and lodging industries, with a network of more than 2,500 installation specialists. Direct Source’s hardware procurement, software development and deployment services are designed to help maintain a competitive edge and improve site productivity and customer service. Always vendor-neutral, the company draws upon its innovative and industry-encompassing experience to recommend technologies that help clients operate faster, smarter and more profitably. For more information, visit or follow @DirectSource_ on Twitter.