Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level

Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level through new Geo-Responsive Web Solutions
Personalization and Localization Help Boost Sales and Credibility on Retail Branded Web and Mobile Sites
MINNEAPOLIS, December 8, 2015 – Direct Source, a tier-one retail technology consultant and solutions provider, and CloudEngage, experts in localizing the retail brand experience, are helping retailers build local credibility and drive sales within markets by offering a more customized shopping experience on retail commerce sites.
Among the many changes in consumer buying behavior is a preference to buy from local businesses and an expectation that brands offer a personalized shopping experience. CloudEngage helps regional, national and global retailers build local credibility and deliver a personalized shopping experience for first time anonymous visitors, offering a significant competitive advantage over retailers whose brands are generically national.  
Based on hyper-local geo-fencing and local weather data, retailers are now able to serve up personal, localized content including localized offers, inventory recommendations, localized brand messaging, text, images, video, event promotions, maps or tie-ins with weather. Alone or combined with other local marketing efforts, this personalization has shown to significantly increase click-throughs, conversion rates and sales.
“Using CloudEngage is like having a unique site that’s personalized for every market,” said Paul Wagner, CEO of CloudEngage. “We know that, on average, 91 percent of consumers prefer to buy local. Now, national retailers can provide a more personalized brand experience that helps create a stronger connection between shoppers and their local outlets.”
“The first experience a shopper has on a retailer’s digital outlet can be a key factor in determining if that shopper will seek out the local brick-and-mortar location to continue their journey,” said Brad Fick, president of Direct Source. “By creating a localized personality tied to a store in their own neighborhood or city, shoppers feel a stronger connection with the brand.”
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About Direct Source

Headquartered in Minneapolis, Minn., Direct Source ( is a nationwide consultant and technology solutions provider for tier-one retail, travel and lodging industries, with a network of more than 2,500 installation specialists. Direct Source’s hardware procurement, software development and deployment services are designed to help maintain a competitive edge, and improve site productivity and customer service. Always vendor-neutral, the company draws upon its innovative and industry-encompassing experience to recommend technologies that help clients operate faster, smarter and more profitably. For more information on Direct Source, please visit
About CloudEngage
CloudEngage offers precise geo-fencing, weather triggers and content localization technology to improve web and mobile conversion rates with location-based dynamic content swapping, overlays & alerts, store locator and geo-aware push notifications. For more information, please visit