News

Direct Source & BestFit Mobile Enhance In-Store Engagement through Customized Mobile App Development

Strategic partnership drives personalized experiences through mobile communication
 
MINNEAPOLIS, January 14, 2016 – Direct Source, a tier-one retail technology consultant and solution provider, and BestFit, a leading mobile strategy, design and implementation agency, have announced a new partnership. Together, the companies are helping retailers bring the digital experience in-store through the development of iBeacon based customer engagement solutions and customized mobile applications.
 
Combining BestFit’s knowledge in Low Energy Bluetooth and Direct Source’s expertise in building in-store experiences, the partnership is helping retailers deploy mobile experiences that interact with their physical environment through the use of proximity. Experiences include everything from beacon triggered actions to device to device communication and in-app messaging.
 
“We look at innovative ways to engage customers the moment they walk through the retail door,” said Brad Fick, president, Direct Source. “Our relationship with BestFit allows us to determine which mobile technology best fits retailers’ goals and support every stage of mobile application and implementation.”
 
Through this partnership, retailers receive everything from digital strategy, design, development and delivery to optimization and analytics. BestFit and Direct Source also provide a focus on evaluating each retailer’s strategic goals and operational pain points before beginning development, ensuring the process is personalized and seamless.
 
“BestFit Mobile is empowering retailers to reach customers through mobile engagement and arming in-store associates with tools to create a personal shopping experience. Together, these lead to basket size growth and increased conversion,” said Bret Cunningham who runs BestFit Mobile and is president of mobility at SPI. “We’re excited to be combining our industry knowledge with Direct Source to develop and offer innovative technologies that enhance the in-store experience.”
 
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About BestFit Mobile, an SPI Company
As part of SPI, a leading retail technology and solutions company, BestFit is headquartered in Austin, Texas. BestFit is a mobile strategy, design, and implementation firm and widely-recognized leader in Bluetooth Smart based solutions. Its ProxDK™ is an iBeacon licensed proximity development platform for building micro-location enabled solutions. The platform enables seamless engagement based on a user’s proximity to beacons, providing value before, during, and after a transaction by delivering actionable insights from customer, employee, manager, and operational touchpoints.
 
About Direct Source
Headquartered in Minneapolis, Minn., Direct Source is a nationwide consultant and technology solutions provider for tier-one retail, travel and lodging industries, with a network of more than 2,500 installation specialists. Direct Source’s hardware procurement, software development and deployment services are designed to help maintain a competitive edge and improve site productivity and customer service. Always vendor-neutral, the company draws upon its innovative and industry-encompassing experience to recommend technologies that help clients operate faster, smarter and more profitably. For more information, follow @DirectSource_ on Twitter.